Email could be the last federated internet technologyâââbut it isnât.
It feels like only yesterday that we were living through the Substack bubble, as mailing lists enjoyed a new renaissance (rebranded as ânewslettersâ), a tangible expression of the techlash and our collective disgust with the platforms and their attempts to enclose the internet and convert it to âfive giant websites, each filled with screenshots of text from the other four.â
In the abstract, mailing lists/newsletters represent the promise of a return to a Jeffersonian internet, where each of us can garden own little patch, not subject to the whims of third parties. That, after all, is the original design brief of the internet, to be an âend-to-end networkâ where any party can connect to any other party without needing permission from anyone else.
If you do much reading about antitrust, youâre sure to come across Ida Tarbell, the campaigning investigative journalist whose masterful 1904 book, The History of the Standard Oil Company (free ebook, free audiobook), brought down John D. Rockefeller and his monopolistic Standard Oil Company, which was broken up in 1911. It split into seven companies, many of which are still with usâor were, until recent mergers (think: Exxon, Mobil, Esso, Chevron, Texaco, and Amoco).