Pluralistic: A free, open visual identity for enshittification (24 Apr 2026)


Today's links


The poop emoji from the cover of the US edition of 'Enshittification,' with a grawlix-scrawled black bar over its mouth. In the background is a blue tinted, rotated detail of the emoji's eyes and mouth.

A free, open visual identity for enshittification (permalink)

To my surprise, my life's work has turned out to be a long series of attempts to get people to engage with the abstract, distant issues of tech policy before it's too late. This is hard, because people naturally devote their attention to things that are concrete and immediate (for very good reasons!).

For nearly 25 years, I've worked with my comrades at the Electronic Frontier Foundation to raise the salience of these abstract, technical ideas. I've come up with metaphors, parables, framing devices, narratives, and then…a dirty little word: enshittification. It turned out that this word, and the minor license to vulgarity it confers, was the secret to unleashing a tide of interest in these issues, to my immense surprise and gratification.

But I don't confine my efforts to coming up with words to engage people on these matters. For several years now, I have been developing myself as a collagist, combining public domain images with Creative Commons-licensed materials to create several collages every week that aim to illustrate these abstract, technical issues in an engaging, visual way:

https://www.flickr.com/photos/doctorow/albums/72177720316719208

The US cover for Enshittification

This got a lot easier with the 2025 publication of my international bestseller Enshittification, and not just because a lot of people read that book. It was also because the US edition, from MCD/Farrar, Straus and Giroux had a gorgeous cover:

https://mpd-biblio-covers.imgix.net/9780374619329.jpg

That cover featured a (literally and figuratively) iconic variation of the "pile of poo" emoji, with angry eyebrows and a grawlix-scrawled black censor's bar over its mouth. It was designed by the brilliant Devin Washburn of No Ideas studio:

https://www.noideas.website/

A male figure in heavy canvas protective clothes, boots and gauntlets, reclining in the wheel-well of a locomotive, reading a book. The figure's head has been replaced with the poop emoji from the cover of the US edition of 'Enshittification,' whose mouth is covered with a black, grawlix-scrawled bar. The figure is reading a book, from which emanates a halo of golden light.

Devin's poop emoji became my go-to visual shorthand for illustrating stories about enshittification, an instantly recognizable way to identify my subject matter:

https://www.flickr.com/photos/doctorow/54957634601/in/album-72177720316719208

The staring red eye of HAL 9000 from Stanley Kubrick's '2001: A Space Odyssey. In the center is the poop emoji from the cover of the US edition of 'Enshittification,' with angry eyebrows and a black, grawlix-scrawled bar over its mouth. The poop emoji's eyes have also been replaced with the HAL eye.

I remixed it over and over:

https://www.flickr.com/photos/doctorow/54962122121/in/album-72177720316719208

The Earth from space. Squatting over North America, casting a long shadow and ringed by a red, spiky halo, is the poop emoji from the cover of the US edition of 'Enshittification,' with a grawlix-scrawled black bar over its mouth, wearing a Trump wig. Leaching through the starscape is a 'code waterfall' effect as seen in the credits of the Wachowskis' 'Matrix' movies.

And over:

https://www.flickr.com/photos/doctorow/54992219613/in/album-72177720316719208

I liked it so much I ordered a couple hundred enamel pins and a couple thousand vinyl stickers featuring the design, and handed them out for free to people I met on my 33-city book tour. Everywhere I went – and every time a video went out showing me wearing the pin – I was inundated with requests to buy this stuff. But my pins and stickers weren't merch (stuff you could buy) – they were swag (stuff I gave away). I had no interest in getting into the merch business!

But you folks kept asking, and also, I really loved that design, so I offered Devin a cash buyout for the rights to his enshittification poop emoji and then I released it under a Creative Commons Attribution 4.0 license that lets you use it any way you want, including for commercial products, provided you attribute it and link back to the original:

https://creativecommons.org/licenses/by/4.0/deed.en

And I made sure that my EFF comrades had first crack at this design, and they've made merch of it. You can get a $5 sticker:

https://shop.eff.org/products/enshittification-sticker

Or a $10 pin:

https://shop.eff.org/products/enshittification-pin

With all proceeds going to the Electronic Frontier Foundation, the most profound and powerful disenshittifying force on the planet Earth!

My xeriscaped lawn, featuring an Enshittification poop emoji lawn flag as well as several cacti and some rusty dinosaur sculptures.

But because this is CC licensed, you can make your own merch and swag! I made this great print-on-demand lawn flag my for front garden so I could let my enshittification flag fly:

https://www.flickr.com/photos/doctorow/55025045602/

My goal here is to create a free, open, remixable visual language for talking about platform decay, not owned by me or anyone, a part of the commons. Use it to illustrate anything you want, especially if you want to analogize enshittification to other phenomena, like politics or other non-digital phenomena. Semantic drift is good, actually!

https://pluralistic.net/2024/10/14/pearl-clutching/#this-toilet-has-no-central-nervous-system

You can get the high-rez of Devin's enshittification poop emoji from the internet's three most important repositories of Creative Commons licensed work.

There's a copy on Wikimedia Commons:

https://commons.wikimedia.org/wiki/File:Enshittification_poop_emoji_logo.png

And on Flickr:

https://www.flickr.com/photos/doctorow/55225631563/

And of course on the Internet Archive, along with a PSD that includes an ink-density adjustment layer:

https://archive.org/details/enshittification-poop-emoji-logo

I've supported Creative Commons literally since the very beginning. I worked with Larry Lessig, Aaron Swartz, Matt Haughey and Lisa Rein on the launch of the original licenses in 2002/3, and my first novel, Down and Out in the Magic Kingdom was the first book released under a CC license:

https://craphound.com/down/download/

Creative Commons is one of the most amazing feats of stunt-lawyering ever attempted, and it has been an unmitigated success, with tens of billions of works licensed CC, including all of Wikipedia. Like EFF, CC is a charitable nonprofit that depends on individual donors to keep its work going. The org turned 25 this year (along with my career as a novelist), and they've launched a giant fundraiser to carry their work forward.

As my contribution to the fundraiser, I've provided them with 375 signed, numbered copies of Canny Valley, my (otherwise) not-for-sale, extremely limited edition book of my collages, with an intro by Bruce Sterling. The book was designed by type legend John D Berry and printed at Pasadena's Typeworks, a century-old, family-owned print shop, on 100lb Mohawk paper, with a PVC binding that will last for generations:

https://pluralistic.net/2026/04/10/canny-valley/

CC tells me there's still some copies of Canny Valley left in the fundraiser. If you're intrigued by my collaging and want to own this very strange and beautiful little artifact, here's where to go:

https://mailchi.mp/creativecommons/were-turning-25-book-giveaway

And if you want to try your own hand at collaging – or making merch (or swag!) – help yourself to Devin's wondrous piece of poo and go to town.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Court throws out RIAA attempt to sue little girl https://web.archive.org/web/20060422232323/https://p2pnet.net/story/8603

#15yrsago Android secretly stores location data too — though less of it, and with less detail https://arstechnica.com/gadgets/2011/04/android-phones-keep-location-cache-too-but-its-harder-to-access/

#15yrsago Portal turret Easter egg https://www.flickr.com/photos/57617475@N00/5638462322/

#15yrsago Michael Chabon’s introduction to The Phantom Tollbooth 50th anniversary edition https://web.archive.org/web/20110424055621/http://www.nybooks.com/blogs/nyrblog/2011/apr/21/michael-chabon-phantom-tollbooth-wonder-words/

#10yrsago UK spy agencies store sensitive data on millions of innocent people, with no safeguards from abuse https://arstechnica.com/tech-policy/2016/04/uk-secret-police-surveillance-bulk-personal-datasets/

#10yrsago Zombie company Atari wants exclusive right to make haunted house games https://www.techdirt.com/2016/04/21/ex-game-maker-atari-to-argue-to-us-pto-that-only-it-can-make-haunted-house-games/

#10yrsago Hackers take $81 million from Bangladesh’s central bank by pwning its $10 second-hand routers https://www.bbc.com/news/technology-36110421

#10yrsago Forget the one percent, it’s the 0.1% who run the show https://web.archive.org/web/20160416022112/https://www.alternet.org/economy/1-really-problem

#10yrsago The quest for the well-labeled inn https://memex.craphound.com/2016/04/22/the-quest-for-the-well-labeled-inn/

#5yrsago EFF sues Proctorio over copyfraud https://pluralistic.net/2021/04/22/ihor-kolomoisky/#copyfraud

#5yrsago Fighting FLoC is compatible with fighting monopoly https://pluralistic.net/2021/04/22/ihor-kolomoisky/#not-that-competition

#5yrsago Moxie hacks Cellebrite https://pluralistic.net/2021/04/22/ihor-kolomoisky/#petard

#5yrsago Banks made bank on covid overdraft charges https://pluralistic.net/2021/04/22/ihor-kolomoisky/#usurers

#5yrsago The awesome destructive power of a billionaire https://pluralistic.net/2021/04/22/ihor-kolomoisky/#force-multiplier

#1yrago More Everything Forever https://pluralistic.net/2025/04/22/vinges-bastards/#cyberpunk-is-a-warning-not-a-suggestion

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026 (https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/)

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Third draft completed. Submitted to editor.

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. LEGAL REVIEW AND COPYEDIT COMPLETE.

  • "The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

Pluralistic.net

Newsletter (no ads, tracking, or data-collection):

https://pluralistic.net/plura-list

Mastodon (no ads, tracking, or data-collection):

https://mamot.fr/@pluralistic

Bluesky (no ads, possible tracking and data-collection):

https://bsky.app/profile/doctorow.pluralistic.net

Medium (no ads, paywalled):

https://doctorow.medium.com/

Tumblr (mass-scale, unrestricted, third-party surveillance and advertising):

https://mostlysignssomeportents.tumblr.com/tagged/pluralistic

"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Join the Discussion at ChinWag