Pluralistic: Pluralistic is five (19 Feb 2025)


Today's links


A 1971 Canadian nickel against a psychedelic background.

Pluralistic is five (permalink)

Five years and two weeks ago, I parted ways with Boing Boing, a website I co-own and wrote for virtually every day for 19 years. Two weeks later – five years ago from today – I started my own blog, Pluralistic, which is, therefore, half a decade old, as of today.

I've written an annual rumination on this most years since.

Here's the fourth anniversary post (on blogging as a way to organize thoughts for big, ambitious, synthetic works):

https://pluralistic.net/2024/02/20/fore/#synthesis

The third (on writing without analytics):

https://pluralistic.net/2023/02/19/drei-drei-drei/#now-we-are-three

The second (on "post own site, share everywhere," AKA "POSSE"):

https://pluralistic.net/2022/02/19/now-we-are-two/#two-much-posse

I wasn't sure what I would write about today, but I figured it out yesterday, in the car, driving to my book-launch event with Wil Wheaton at LA's Diesel Books (tonight's event is in Seattle, with Dan Savage):

https://www.eventbrite.com/e/cory-doctorow-with-dan-savage-picks-and-shovels-a-martin-hench-novel-tickets-1106741957989

I was listening to the always excellent Know Your Enemy podcast, where the hosts were interviewing Chris Hayes:

https://know-your-enemy-1682b684.simplecast.com/episodes/pay-attention-w-chris-hayes-OA3C8ZMp

The occasion was the publication of Hayes's new book, The Sirens' Call, about the way technology interacts with our attention:

https://sirenscallbook.com

The interview was fascinating, and steered clear of moral panic about computers rotting our brains (shades of Socrates' possibly apocryphal statements that reading, rather than memorizing, was destroying young peoples' critical faculties). Instead, Hayes talked about how empty it feels to read an algorithmic feed, how our attention gets caught up by it, sometimes for longer than we planned, and then afterward, we feel like our attention and time were poorly spent. He talked about how reflective experiences – like reading a book with his kid before school – are shattered by pocket-buzzes as news articles came in. And he talked about how satisfying it was to pay protracted attention to something important, and how hard that was.

Listening to Hayes's description, I realized two things: first, he was absolutely right, those are terrible things; and second, I barely experience them (though, when I do, it makes me feel awful). Both of these are intimately bound up with my blogging and social media habits.

15 years ago, I published "Writing in the Age of Distraction," an article about preserving your attention in a digital world so you could get writing done. We live in a very different world, but the advice still holds up:

https://www.locusmag.com/Features/2009/01/cory-doctorow-writing-in-age-of.html

In particular, I advised readers to turn off all their alerts. This is something I've done since before the smartphone era, tracking down the preferences that kept programs like AIM, Apple Mail and Google Reader from popping up an alert when a new item appeared. This is absolutely fundamental and should be non-negotiable. When I heard Hayes describe how his phone buzzes in his pocket whenever there is breaking news, I was actually shocked. Do people really allow their devices to interrupt them on a random reinforcement schedule? I mean, no wonder the internet makes people go crazy. I'm not a big believer in BF Skinner, but I think it's well established that any stimulus that occurs at random intervals is impossible to get used to, and shocks you anew every time it recurs.

Rather than letting myself get pocket-buzzed by the news, I have an RSS reader. You should use an RSS reader, seriously:

https://pluralistic.net/2024/10/16/keep-it-really-simple-stupid/#read-receipts-are-you-kidding-me-seriously-fuck-that-noise

I periodically check in with my reader to see what stories have been posted. The experience of choosing to look at the news is profoundly different from having the news blasted at you. I still don't always choose wisely – I'm as guilty of scrolling my phone when I could be doing something more ultimately satisfying as anyone else – but the affect of being in charge of when and how I consume current events is the opposite of the feeling of being at the beck-and-call of any fool headline writer who hits "publish."

This is even more important in the age of smartphones. Whenever you install an app, turn off its notifications. If you forget and an app pushes you an update ("Hi, this is the app you used to pay your parking meter that one time! We're having a 2% off sale on parking spots in a different city from the one you're in now and we wanted to make sure you stopped whatever you were doing and found out about it RIGHT NOW!") then turn off notifications for that app. Consider deleting it. Your phone should buzz when you're expecting a call, or an important message.

Note I said important message. I also turn off notifications for most of the apps I use that have a direct-messaging function. I check in with my group chats periodically, but I never get interrupted by friends across town or across the world posting photos of lunch or kvetching about the guy who farted next to them on the subway. I look at those chats when I'm taking a break, not when I'm trying to get stuff done. It's really nice to stay on top of your friends' lives without feeling low-grade resentment for how they interrupted your creative fog with a ganked Tiktok video of a zoomer making fun of a boomer for getting mad at a millennial for quoting Osama bin Laden. There's times when it makes sense to turn on group-chat notifications – like when you're on a group outing and trying to locate one another – but the rest of the time, turn it off.

Now, there are people I need to hear from urgently, who do get to buzz my pockets when something important comes up – people I'm working on a project with, say, or my wife and kid. But I also have all those people trained to send me emails unless it's urgent. You know the norm we have about calling someone out of the blue being kind of gross and rude? That's how you should feel about making someone's pocket buzz, unless it's important. Send those people emails.

I visit my email in between other tasks and clear out my inbox. If that sounds impossible, I have some suggestions for how to manage it:

https://www.theguardian.com/technology/2010/dec/21/keeping-email-address-secret-spambots

Tldr? Get you some mail rules:

  1. add everyone you correspond with to an address book called "people I know"

  2. filter emails from anyone in the "people I know" address book into a high priority inbox, which you just treat as your regular inbox

  3. look at the unfiltered inbox (full of people you've never corresponded with) every day or two and reply to messages that need replying (and those people will thereafter be filtered into the "people I know" inbox)

  4. filter any message containing the world "unsubscribe" into a folder called "mailing lists"

  5. if you're subscribed to mailing lists that you feel you can't leave because it would be impolite, filter them into a folder called "mailing lists" unless the message contains your name (so you can reply promptly if someone mentions you on the list)

The point here is to manage your attention. You decide when you want to get non-urgent communications, and mail-app automation automatically flags the stuff that you are most likely to want to see. For extra credit: adopt a "suspense file" that lets you manage other peoples' emails to you:

https://pluralistic.net/2024/10/26/one-weird-trick/#todo

Now, let's talk about algorithmic feeds. Lots of phosphors have been spilled on this subject, and critics of The Algorithm have an unfortunate propensity to buy into the self aggrandizement of soi-dissant evil sorcerer tech bros who claim they can "hack your dopamine loops" by programming an algorithmic feed. I think this is bullshit. Mind-control rays are nonsense, whether they are being promoted by Rasputin or a repentant Prodigal Tech Bro:

https://conversationalist.org/2020/03/05/the-prodigal-techbro/

But I hate algorithmic feeds. To explain why, I should explain how much I love non-algorithmic feeds. I follow a lot of people on several social media services, and I almost never feel the need to look at trending topics, suggested posts, or anything resembling the "For You" feed. Sure, there's times when I want to turn on the ole social TV and see what's on – the digital equivalent of leaving the TV on in a hotel room while I unpack and iron my suit – but those times are rare.

Mostly what I get is a feed of the things that my friends think are noteworthy enough to share. Some of that stuff is "OC" (material they've posted themselves), but the majority of it is stuff they're boosting from the feeds of their friends. Now, I say friend but I don't know the majority of the people I follow. I have a parasocial relationship (these get an undeserved bad rap) with them.

We're "friends" in the sense that I think they have interesting taste. There're people I've followed for more than a decade without exchanging a single explicit communication. I think they're cool, and I repost the cool stuff they post, so the people who follow me can see it. Reposting is a way of collaborating with other people who've opted into sharing their attention-management with you:

https://pluralistic.net/2021/05/27/probably/

Reposting with a comment? Even better – you're telling people why to pay attention to that thing, or, more importantly, why they can safely ignore it if it's not their thing (what Bruce Sterling memorably calls an "attention conservation notice"). This is why Mastodon's decision not to implement quote-tweeting (over a misplaced squeamishness about "dunk culture") was such a catastrophic own-goal. If you're building a social network without an algorithmic suggestion feed (yay), you absolutely can't afford to block a feature that lets people annotate the material they boost into other people's timelines:

https://fediversereport.com/fediverse-report-104/

Remember how I said the affect of going to read the news is totally different (and infinitely superior) to the affect of having the news pushed to you? Same goes for the difference between getting a feed of things boosted and written by people you've chosen to follow, and getting a feed of things chosen by an algorithm. This is for reasons far more profound than the mere fact that algorithms use poor signals to choose those posts (e.g. "do a lot of people seem to be arguing about this post?").

For me, the problem with algorithmic feeds is the same as the problem with AI art. The point of art is to communicate something, and art consists of thousands of micro-decisions made by someone intending to communicate something, which gives it a richness and a texture that can make art arresting and profound. Prompting an AI to draw you a picture consists of just a few decisions, orders of magnitude fewer communicative acts than are embodied in a human-drawn illustration, even if you refine the image through many subsequent prompts. What you get is something "soulless" – a thing that seems to involve many decisions, but almost all of them were made by a machine that had no communicative intent.

This is the definition of "uncanniness," which is "the seeming of intention without intending anything." Most of the "meaning" in an AI illustration is "meaning that does not stem from organizing intention":

https://pluralistic.net/2024/05/13/spooky-action-at-a-close-up/#invisible-hand

The same is true of an algorithmic feed. When someone you follow – a person – posts or boosts something into their feed, there is a human intention. It is a communicative act. It can be very communicative, even if it's just a boost, provided the person adds some context with their own commentary or quoting. It can be just a little communicative, too – a momentary thumbpress on the boost button. But either way, to read a feed populated by people, rather than machines, is to be showered with the communicative intent of people whom you have chosen to hear from. Perhaps you chose unwisely and followed someone whose communications are banal or offensive or repetitious. Unfollow them.

Most importantly, follow the people who are followed by the people you follow. If someone whose taste you like pleases or interests you time and again by promoting something by a stranger to your attention, then bring that stranger closer by making them someone you follow, too. Do this, again and again, and build a constellation of people who make you smile or make you think. Just the act of boosting and virtually handling the things those people make and boost gets that stuff into your skin and your thoughts:

https://pluralistic.net/2022/07/31/divination/

This is the good kind of filter bubble – the bubble of "people who interest me." I'm not saying that it's a sin to read an algorithmic feed, but relying on algorithmic feeds is a recipe for feeling empty, and regretful of your misspent attention. This is true even when the algorithm is good at its job, as with Tiktok, whose whole appeal is to take your hands off the wheel and give total control over to the autopilot. Even when an algorithm makes many good guesses about what you'll like, seeing something you like isn't as nice, as pleasing, as useful, as seeing that same thing as the result of someone else's intention.

And, of course, once you let the app drive, you become a soft target for the cupidity and deceptions of the app's makers. Tiktok, for example, uses its "heating tool" to selectively boost things into your feed – not because they think you'll like it, but because they want to trick the person whose content they're boosting into thinking that Tiktok is a good place to distribute their work through:

https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

The value of an algorithmic feed – of an intermediated feed – is to help you build your disintermediated, human feed. Find people you like through the algorithm, follow them, then stop letting the algorithm drive.

And the human feed you consume is input for the human feed you create, the stream of communicative acts you commit in order to say to the world, "This is what feels good to spend my attention on. If this makes you feel good, too, then please follow me, and you will sit downstream of my communicative acts, as I sit downstream of the communicative acts of so many others."

The more communicative the feeds you emit are, the more reward you will reap. First, because interrogating your own attention – "why was this thing interesting?" – is a clarifying and mnemonic act, that lets you get more back from the attention you pay. And second, because the more you communicate about those attentive insights, the more people you will find who are truly Your People, a community that goes beyond "I follow this stranger" and gets into the realm of "this stranger and I are on the same side in a world of great peril and worry":

https://pluralistic.net/2021/05/09/the-memex-method/

Which brings me back to this blog and my fifth bloggaversary. Because a blog is a feed, but one that is far heavier on communications than a stream of boosted posts. Five years into this iteration of my blogging life (and 24 years into my blogging life overall), blogging remains one of the most powerful, clarifying and uplifting parts of my day.

Hey look at this (permalink)


A Wayback Machine banner.

Object permanence (permalink)

#20yrsago Strindberg and Helium: Depressive playwright and ecstatic balloon sidekick https://www.strindbergandhelium.com

#20yrsago Clickthrough licenses considered harmful https://web.archive.org/web/20050218111548/http://eff.org/wp/eula.php

#20yrsago HOWTO defeat the DRM on your coffee-maker https://web.archive.org/web/20050221035427/http://www.epinions.com/content_3875643524

#15yrsago Writers describe the positive impact of D&D on their lives https://web.archive.org/web/20100221130607/https://www.suvudu.com/2010/02/writers-reminisce-about-dungeons-dragons.html

#15yrsago School district admits installing covert webcam activation software on student laptops, denies wrongdoing https://www.businessinsider.com/school-that-spied-on-students-with-laptop-cameras-says-it-was-security-feature-2010-2

#15yrsago New York’s small-town kangaroo courts: hives of abusive unchecked authority https://www.nytimes.com/2006/09/25/nyregion/25courts.html?_r=1&pagewanted=all

#10yrsago An Internet of Things that do what they’re told https://web.archive.org/web/20150221031525/http://radar.oreilly.com/2015/02/an-internet-of-things-that-do-what-theyre-told.html

#10yrsago Canada’s new surveillance bill eliminates any pretense of privacy https://www.michaelgeist.ca/2015/02/total-information-awareness-disastrous-privacy-consequences-bill-c-51/

#10yrsago Livestream: students occupy Newark school superintendent’s office to protest forced privatization https://www.youtube.com/watch?v=skhwmmODjWU

#5yrsago Ios is now a vehicle to deliver unblockable adware https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/#thinkdifferent

#5yrsago Rental car immobilizes itself when driven out of cellular range https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/#immobilized

#5yrsago Capitalism without capitalists https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/#gutflora

#5yrsag Bernie Sanders is a clear favorite among "regular Democrats." https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/#civilwar

#5yrsago Trump's border wall defeated by 99 pesos' worth of rebar https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/#rebar-r-us

#5yrsago Rethinking "de-growth" and material culture https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/#antikondo

#5yrsago Machine learning doesn't fix racism https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/#gigo

#5yrsago The Woman Who Loved Giraffes https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/#annedagg

#1yrago Middlemen without enshittification https://pluralistic.net/2024/02/19/crad-kilodney-was-an-outlier/#intermediation

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, holding a mic.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • Enshittification: Why Everything Suddenly Got Worse and What to Do About It, Farrar, Straus, Giroux, October 2025
    https://us.macmillan.com/books/9780374619329/enshittification/

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • Enshittification, Why Everything Suddenly Got Worse and What to Do About It (the graphic novel), Firstsecond, 2026

  • The Memex Method, Farrar, Straus, Giroux, 2026


Colophon (permalink)

Today's top sources:

Currently writing:

  • Enshittification: a nonfiction book about platform decay for Farrar, Straus, Giroux. Status: second pass edit underway (readaloud)

  • A Little Brother short story about DIY insulin PLANNING

  • Picks and Shovels, a Martin Hench noir thriller about the heroic era of the PC. FORTHCOMING TOR BOOKS FEB 2025

Latest podcast: Picks and Shovels virtual launch with Yanis Varoufakis and David Moscrop, presented by Jacobin https://craphound.com/novels/redteamblues/2025/02/16/picks-and-shovels-virtual-launch-with-yanis-varoufakis-and-david-moscrop-presented-by-jacobin/

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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