Pluralistic: Brother makes a demon-haunted printer (05 Mar 2025)


Today's links


A giant, complicated, mechanical printing press. Looming over it is an 18th-century demon from the Compendium Rarissimum Totius Artis Magicae; it is a eating severed human leg, and waving another leg in the air. In the background rise dark red flames. The printer has a Brother logo.

Brother makes a demon-haunted printer (permalink)

You guys, I don't want to bum you out or anything, but I think there's a good chance than some self-described capitalists aren't really into capitalism.

Sorry.

Take incentives: Charlie Munger, capitalism's quippiest pitchman, famously said, "Show me the incentive and I’ll show you the outcome." And here's some mindblowing horseshoe theory for ya: Munger agrees with the noted Communist agitator Adam Smith, whose anti-rentier, pro-government-regulation jeremiad "The Wealth of Nations" contains this notorious passage:

It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own self-interest. We address ourselves not to their humanity but to their self-love, and never talk to them of our own necessities, but of their advantages.

Incentives matter – if you design a system that permits abuse, you should expect abuse. Now, I'm not 100% on board with this: every one of us has ways to undetectably cheat the system and enrich ourselves, but most of the time, most of us play by the rules.

But it's different for corporations: the myth of "shareholder supremacy" has reached pandemic levels among the artificial lifeforms we call corporate persons, and it's impossible to rise through the corporate ranks without repeating and believing the catechism that there is a law that requires executives to lie, cheat and steal if it results in an extra dollar for the investors, in the name of "fiduciary duty":

https://pluralistic.net/2024/09/18/falsifiability/#figleaves-not-rubrics

And this attitude has leaked out into politics and everyday life, so that many of our neighbors have been brainwashed into thinking that a successful cheat is a success in life, that pulling a fast one "makes you smart":

https://pluralistic.net/2024/12/04/its-not-a-lie/#its-a-premature-truth

In a world dominated by a belief in the moral virtue and legal necessity of ripping off anyone you can get away with cheating, then, sure, any system that permits cheating is a system in which cheating will occur.

This shouldn't be controversial, but if so, how are we to explain the whole concept of the Internet of Things? Installing networked computers into our appliances, office equipment, vehicles and homes is an invitation of mischief: the software in those computers can be remotely altered after you purchase them, taking away the features you paid for and then selling them back to you.

Now, an advocate for market-based solutions has a ready-made response to this: if a company downgrades a device you own, this merely invites another company to step in with a disenshittifying plug-in that makes things better. If the company that made your garage-door opener pushes an over-the-air update that blocks you from using an ad-free, well-designed app and forces you to use an enshittified app that forces you to look at ads before you can open the garage, well, that's an opportunity for a rival company to sell you a better software update for your garage-door opener, one that restores the lost functionality:

https://pluralistic.net/2023/11/09/lead-me-not-into-temptation/#chamberlain

I'm no hayekpilled market truefan, but I'm pretty sure that would work.

However.

The problem is that since 1998, that kind of reverse-engineering has been a felony under Section 1201 of the Digital Millennium Copyright Act, which bans bypassing "an effective access control"

https://locusmag.com/2020/09/cory-doctorow-ip/

There's a pretty obvious incentive at play when companies have the ability to unilaterally alter how their products work after you buy them and you are legally prohibited to change how the product works after you buy them. This is the first lesson of the Darth Vader MBA: "I am altering the deal. Pray I don't alter it any further":

https://pluralistic.net/2023/10/26/hit-with-a-brick/#graceful-failure

I've been banging this drum for decades now – like when I got into a public (friendly) spat with the editor of Wired magazine over their reviews of DRM-based media devices. I argued that it was irresponsible to review a device that could be unilaterally downgraded by the manufacturer at any time, without – at a minimum – noting that the feature you're buying the gadget for might disappear without warning after you've shelled out your hard-earned money:

https://pluralistic.net/2022/12/03/painful-burning-dribble/#law-of-intended-consequences

Of course, companies that get a reputation for these kinds of shenanigans might lose market share to better competitors. Sure, if the company that made your phone or your thermostat or your insulin pump reached into it across the internet and made it worse, you're shit out of luck when it comes to that device. But you can buy your next device from a better company, right?

Well, sure – in a competitive market, that's a plausible theory of "market discipline." Companies that fear losing business to rivals might behave themselves better.

In theory.

But in practice, the world's "advanced economies" have spent the past 40 years running an uncontrolled experiment in what happens if you don't enforce competition law, and instead allow companies to buy all their competitors. The result is across-the-board industrial oligopolies, cartels, duopolies and monopolies in nearly every category of good and service:

https://www.openmarketsinstitute.org/learn/monopoly-by-the-numbers

Now, even a duopoly has some competition. If you don't like Coke, there's always Pepsi. But again, in practice, companies in concentrated industries find it easy to "tacitly collude" to adopt one another's worst habits – the differences between the outrageous payment processing charged by Apple's App Store and the junk fees charged by Google Play are about as meaningful as the differences between Coke and Pepsi.

Which brings me to printers.

I know.

Ugh.

Printers are the worst and HP is the worst of the worst. For years, HP has been abusing its market dominance – and its customers' wallets – by inflating the price of ink and rolling out countermeasures to prevent you from refilling your old cartridges or buying third-party ink. Worse, HP have mastered the Darth Vader MBA, bushing updates to its printers that sneakily downgrade them after you've bought them and taken them home.

Here's a sneaky trick HP came up with: they send a "security update" to your printer. After you click "OK," a little progress bar zips across the screen and the printer reboots itself, and then…nothing. The printer declares itself to be "up to date" and works exactly like it did before you installed the update. But inside the printer, a countdown timer has kicked off, and then, months later, the "security update" activates itself, like a software Manchurian Candidate.

Because that "security update" protects the security of HP, against HP customers. It is designed to detect and reject the very latest third-party ink cartridges, which means that if you've just bought a year's worth of ink at Costco, you might wake up the next day and discover that your printer will no longer accept them – because of an update you ran six months before.

Why does HP put such a long fuse on its logic bomb? For the same reason that viruses like covid evolve to be contagious before you show symptoms. If the update immediately broke compatibility with third party ink, word would spread, and some HP customers would turn off their printers' wifi before the "security update" could be applied to them.

By asymptomatically incubating the infection over a long, patient timescale, HP maximizes the spread of the contagion, guaranteeing a global pandemic of enshittiification:

https://www.eff.org/deeplinks/2020/11/ink-stained-wretches-battle-soul-digital-freedom-taking-place-inside-your-printer

HP has done this – and worse – over and over, and every time I write about it, people pop up to recommend their Brother printers as the enshittification-free alternative. I own a Brother, an HL3170-CDW laser printer that's basically indestructible, cheerfully accepts third-party toner, and costs almost nothing to run.

But I still don't connect it to my wifi. The idea that Brother is a better company than HP – that is possesses some intrinsic antienshittificatory virtue – has always struck me as a foolish belief. Brother has means, motive and opportunity to push over-the-air downgrades to block third-party ink as HP.

Which is exactly what they've done.

Yesterday, Louis Rossman, hero of the Right to Repair movement, revealed that Brother had just pushed a mandatory over-the-air update that locks out third-party ink:

https://www.youtube.com/watch?v=bpHX_9fHNqE

Rossman has a thorough technical breakdown of the heist, but it boils down to this. Brother is just as shit as HP. Look from the men to the pigs and the pigs to the men all you want – you will never spot the difference. Take the Pepsi Challenge – bet you won't be able to guess which is which:

https://wiki.rossmanngroup.com/wiki/Brother_ink_lockout_%26_quality_sabotage

This was the absolutely predictable outcome of the regulatory incentives our corporate overlords created, the enormous, far-reaching power we handed to these corporations. With that great power came no responsibility:

https://pluralistic.net/2025/02/26/ursula-franklin/#franklinite

Filling our devices with computers that run programs that can be changed in secret, that we're not allowed to inspect or alter? It's a recipe for a demon-haunted world, where the devices we entrust with our livelihood, our privacy and our wellbeing are possessed by hellions who escape from the digital Tartarus and are unleashed upon humanity.

Demons have possessed the Internet of Things. It's in Teslas:

https://pluralistic.net/2023/07/28/edison-not-tesla/#demon-haunted-world

and in every other car, too:

https://pluralistic.net/2023/07/24/rent-to-pwn/#kitt-is-a-demon

Our devices – phones, pacemakers, appliances and home security systems – are designed to prevent us to find out what they're doing. That means that when malicious software infects them, then – by design – these devices prevent us from knowing about it or doing anything about it:

https://pluralistic.net/2024/01/18/descartes-delenda-est/#self-destruct-sequence-initiated

This should not come as a surprise to anyone. Show me the incentive and I'll show you the outcome.

Hey look at this (permalink)


A Wayback Machine banner.

Object permanence (permalink)

#20yrsago How legitimacy ties activists’ hands https://comeuppance.blogspot.com/2005/02/parable-about-possibilities-of-dissent.html

#10yrsago DMCA abuser ordered to pay $25K to WordPress https://torrentfreak.com/wordpress-wins-25000-from-dmca-takedown-abuser-150305/

#10yrsago Finnish millionaire gets EUR54K speeding ticket https://web.archive.org/web/20150307073104/http://www.bbc.com/news/blogs-news-from-elsewhere-31709454

#10yrsago William Gibson on fashion https://www.heddels.com/2015/03/william-gibson-interview-buzz-rickson-line-tech-wear-limits-authenticity/

#5yrsago The web is unusably beshitted with terrible ad-tech https://pluralistic.net/2020/03/06/robolawyers-vs-databrokers/#chumboxes-r-us

#5yrsago South Korea's beating covid-19 with free testing https://pluralistic.net/2020/03/06/robolawyers-vs-databrokers/#skcovid

#5yrsago Clearview AI says it only lets cops use its facial recognition tool but it's lying https://pluralistic.net/2020/03/06/robolawyers-vs-databrokers/#clearviewlied

#5yrsago A grifty AI company conned the state of Utah into giving access to everything https://pluralistic.net/2020/03/06/robolawyers-vs-databrokers/#banjo

#5yrsago American Catholic officials helped priests who preyed on children escape to Mexico https://pluralistic.net/2020/03/06/robolawyers-vs-databrokers/#complicity

#5yrsago The king of Dutch climate denial was secretly in Shell's pay https://pluralistic.net/2020/03/06/robolawyers-vs-databrokers/#shellpapers

#1yrago Electrons, not molecules https://pluralistic.net/2024/03/06/exxonknew/#🔥

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • Enshittification: Why Everything Suddenly Got Worse and What to Do About It, Farrar, Straus, Giroux, October 7 2025
    https://us.macmillan.com/books/9780374619329/enshittification/

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • Enshittification, Why Everything Suddenly Got Worse and What to Do About It (the graphic novel), Firstsecond, 2026

  • The Memex Method, Farrar, Straus, Giroux, 2026


Colophon (permalink)

Today's top sources: Slashdot (https://slashdot.org).

Currently writing:

  • Enshittification: a nonfiction book about platform decay for Farrar, Straus, Giroux. Status: second pass edit underway (readaloud)

  • A Little Brother short story about DIY insulin PLANNING

  • Picks and Shovels, a Martin Hench noir thriller about the heroic era of the PC. FORTHCOMING TOR BOOKS FEB 2025

Latest podcast: With Great Power Came No Responsibility: How Enshittification Conquered the 21st Century and How We Can Overthrow It https://craphound.com/news/2025/02/26/with-great-power-came-no-responsibility-how-enshittification-conquered-the-21st-century-and-how-we-can-overthrow-it/

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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