Pluralistic: UK publishers suing Google for $17.4b over rigged ad markets (06 Jun 2024)


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Pluralistic: To save the news, ban surveillance ads (31 May 2023)


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Pluralistic: To save the news, shatter ad-tech (25 May 2023)


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Pluralistic: How to save the news from Big Tech (18 May 2023)


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Pluralistic: Everything advertised on social media is overpriced junk (08 Apr 2023)


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Big Tech Isn’t Stealing News Publishers’ Content

It’s Stealing Their Money.

A row of newspaper boxes on a lonely sidewalk; their windows are filled with the ‘falling binary’ Matrix waterfall effect.

Governments around the world — Australia, France, Brazil, and now Canada —have fallen in love with the idea of creating a pseudo-copyright system that requires tech companies to pay license fees to news publishers when their users quote the news.

These governments start from the (correct) premise that a vigorous, independent news sector is vital to democracy, and the (likewise correct) premise that there’s something fundamentally crooked in how the tech companies operate, and then draw the (alarmingly wrong) conclusion that the way to solve this is with a “snippet tax” (or, more charitably, a “remuneration right”).

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Pluralistic: 16 Oct 2021


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