Pluralistic: Kickstarting a new Martin Hench novel about the dawn of enshittification (07 Jan 2025)


The cover of Picks and Shovels, depicting a vintage PC on which a pixelated, sillhouetted male figure is escaping out of the frame.

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A mockup of a cellphone playing the audiobook of Picks and Shovels. Next to it is a Stephen Fry quote: 'I hugely enjoyed it. The reconstruction of the age is note perfect: the detail, the atmosphere, ethos, flavor and smell of the age is perfectly conveyed.'

Kickstarting a new Martin Hench novel about the dawn of enshittification (permalink)

Picks and Shovels is a new, standalone technothriller starring Marty Hench, my two-fisted, hard-fighting, tech-scam-busting forensic accountant. You can pre-order it on my latest Kickstarter, which features a brilliant audiobook read by Wil Wheaton:

http://martinhench.com

This is the third Hench novel, following on from the nationally bestselling The Bezzle (2024) and Red Team Blues (2023). I wrote Red Team Blues with a funny conceit: what if I wrote the final volume of a beloved, long-running series, without writing the rest of the series? Turns out, the answer is: "Your editor will buy a whole bunch more books in the series!"

My solution to this happy conundrum? Write the Hench books out of chronological order. After all, Marty Hench is a financial hacker who's been in Silicon Valley since the days of the first PCs, so he's been there for all the weird scams tech bros have dreamed up since Jobs and Woz were laboring in their garage over the Apple I. He's the Zelig of high-tech fraud! Look hard at any computing-related scandal and you'll find Marty Hench in the picture, quietly and competently unraveling the scheme, dodging lawsuits and bullets with equal aplomb.

Which brings me to Picks and Shovels. In this volume, we travel back to Marty's first job, in the 1980s – the weird and heroic era of the PC. Marty ended up in the Bay Area after he flunked out of an MIT computer science degree (he was too busy programming computers to do his classwork), and earning his CPA at a community college.

Silicon Valley in the early eighties was wild: Reaganomics stalked the land, the AIDS crisis was in full swing, the Dead Kennedys played every weekend, and man were the PCs ever weird. This was before the industry crystalized into Mac vs PC, back when no one knew what they were supposed to look like, who was supposed to use them, and what they were for.

Marty's first job is working for one of the weirder companies: Fidelity Computing. They sound like a joke: a computer company run by a Mormon bishop, a Catholic priest and an orthodox rabbi. But the joke's on their customers, because Fidelity Computing is a scam: a pyramid sales cult that exploits religious affinities to sell junk PCs that are designed to lock customers in and squeeze them for every dime. A Fidelity printer only works with Fidelity printer paper (they've gimmicked the sprockets on the tractor-feed). A Fidelity floppy drive only accepts Fidelity floppies (every disk is sold with a single, scratched-out sector and the drives check for an error on that sector every time they run).

Marty figures out he's working for the bad guys when they ask him to destroy Computing Freedom, a scrappy rival startup founded by three women who've escaped from Fidelity Computing's cult: a queer orthodox woman who's been kicked out of her family; a radical nun who's thrown in with the Liberation Theology movement in opposing America's Dirty Wars; and a Mormon woman who's quit the church in disgust at its opposition to the Equal Rights Amendment. The women of Computing Freedom have a (ahem) holy mission: to free every Fidelity customer from the prison they were lured into.

Marty may be young and inexperienced, but he can spot a rebel alliance from a light year away and he knows what side he wants to be on. He joins the women in their mission, and we're deep into a computing war that quickly turns into a shooting war. Turns out the Reverend Sirs of Fidelity Computer aren't just scammers – they're mobbed up, and willing to turn to lethal violence to defend their racket.

This is a rollicking crime thriller, a science fiction novel about the dawn of the computing revolution. It's an archaeological expedition to uncover the fossil record of the first emergence of enshittification, a phenomenon that was born with the PC and its evil twin, the Reagan Revolution.

The book comes out on Feb 15 in hardcover and ebook from Macmillan (US/Canada) and Bloomsbury (UK), but neither publisher is doing the audiobook. That's my department.

Why? Well, I love audiobooks, and I especially love the audiobooks for this series, because they're read by the incredible Wil Wheaton, hands down my favorite audiobook narrator. But that's not why I retain my audiobook rights and produce my own audiobooks. I do that because Amazon's Audible service refuses to carry any of my audiobooks.

Here's how that works: Audible is a division of Amazon, and they've illegally obtained a monopoly over the audiobook market, controlling more than 90% of audiobook sales in many genres. That means that if your book isn't for sale on Audible, it might as well not exist.

But Amazon won't let you sell your books on Audible unless you let them wrap those books in "digital rights management," a kind of encryption that locks them to Audible's authorized players. Under Section 1201 of the Digital Millennium Copyright Act, it's a felony punishable with a 5-year sentence and a $500k fine to supply you with a tool to remove an audiobook from Audible and play it on a rival app. That applies even if the person who gives you the tool is the creator of the book!

You read that right: if I make an audiobook and then give you the tools to move it out of Amazon's walled garden, I could go to prison for five years! That's a stiffer sentence than you'd face if you were to just pirate the audiobook. It's a harsher penalty than you'd get for shoplifting the book on CD from a truck-stop. It's more draconian than the penalty for hijacking the truck that delivers the CDs!

Amazon knows that every time you buy an audiobook from Audible, you increase the cost you'll have to pay if you switch to a competitor. They use that fact to give readers a worse deal (last year they tried out ads in audiobooks!). But the people who really suffer under this arrangement are the writers, whom Amazon abuses with abandon, knowing they can't afford to leave the service because their readers are locked into it. That's why Amazon felt they could get away with stealing $100 million from indie audiobook creators (and yup, they got away with it):

https://www.audiblegate.com/about

Which is why none of my books can be sold with DRM. And that means that Audible won't carry any of them.

For more than a decade, I've been making my own audiobooks, in partnership with the wonderful studio Skyboat Media and their brilliant director, Gabrielle de Cuir:

https://skyboatmedia.com/

I pay fantastic narrators a fair wage for their work, then I pay John Taylor Williams, the engineer who masters my podcasts, to edit the books and compose bed music for the intro and outro. Then I sell the books at every store in the world – except Audible and Apple, who both have mandatory DRM. Because fuck DRM.

Paying everyone a fair wage is expensive. It's worth it: the books are great. But even though my books are sold at many stores online, being frozen out of Audible means that the sales barely register.

That's why I do these Kickstarter campaigns, to pre-sell thousands of audiobooks in advance of the release. I've done six of these now, and each one was a huge success, inspiring others to strike out on their own, sometimes with spectacular results:

https://www.usatoday.com/story/entertainment/books/2022/04/01/brandon-sanderson-kickstarter-41-million-new-books/7243531001/

Today, I've launched the Kickstarter for Picks and Shovels. I'm selling the audiobook and ebook in DRM-form, without any "terms of service" or "license agreement." That means they're just like a print book: you buy them, you own them. You can read them on any equipment you choose to. You can sell them, give them away, or lend them to friends. Rather than making you submit to 20,000 words of insulting legalese, all I ask of you is that you don't violate copyright law. I trust you!

Speaking of print books: I'm also pre-selling the hardcover of Picks and Shovels and the paperbacks of The Bezzle and Red Team Blues, the other two Marty Hench books. I'll even sign and personalize them for you!

http://martinhench.com

I'm also offering five chances to commission your own Marty Hench story – pick your favorite high-tech finance scam from the past 40 years of tech history, and I'll have Marty bust it in a custom short story. Once the story is published, I'll make sure you get credit. Check out these two cool Little Brother stories my previous Kickstarter backers commissioned:

  • Spill

https://reactormag.com/spill-cory-doctorow/

  • Vigilant

https://reactormag.com/vigilant-cory-doctorow/

I'm heading out on tour this winter and spring with the book. I'll be in LA, San Francisco, San Diego, Burbank, Bloomington, Chicago, Richmond VA, Toronto, NYC, Boston, Austin, DC, Baltimore, Seattle, and other dates still added. I've got an incredible roster of conversation partners lined up, too: John Hodgman, Charlie Jane Anders, Dan Savage, Ken Liu, Peter Sagal, Wil Wheaton, and others.

I hope you'll check out this book, and come out to see me on tour and say hi. Before I go, I want to leave you with some words of advance praise for Picks and Shovels:

I hugely enjoyed Picks and Shovels. Cory Doctorow’s reconstruction of the age is note perfect: the detail, the atmosphere, ethos, flavour and smell of the age is perfectly conveyed. I love Marty and Art and all the main characters. The hope and the thrill that marks the opening section. The superb way he tells the story of the rise of Silicon Valley (to use the lazy metonym), inserting the stories of Shockley, IBM vs US Government, the rise of MS – all without turning journalistic or preachy.

The seeds of enshittification are all there… even in the sunlight of that time the shadows are lengthening. AIDS of course, and the coming scum tide of VCs. In Orwellian terms, the pigs are already rising up on two feet and starting to wear trousers. All that hope, all those ideals…

I love too the thesis that San Francisco always has failed and always will fail her suitors.

Despite cultural entropy, enshittification, corruption, greed and all the betrayals there’s a core of hope and honour in the story too.

-Stephen Fry

Cory Doctorow writes as few authors do, with tech world savvy and real world moral clarity. A true storyteller for our times.

-John Scalzi

A crackling, page-turning tumble into an unexpected underworld of queer coders, Mission burritos, and hacker nuns. You will fall in love with the righteous underdogs of Computing Freedom—and feel right at home in the holy place Doctorow has built for them far from Silicon Valley’s grabby, greedy hands."

-Claire Evans, editor of Motherboard Future, author of Broad Band: The Untold Story of the Women Who Made the Internet.

"Wonderful…evokes the hacker spirit of the early personal computer era—and shows how the battle for software freedom is eternal."

-Steven Levy, author of Hackers: Heroes of the Computer Revolution and Facebook: The Inside Story.

What could be better than a Martin Hench thriller set in 1980s San Francisco that mixes punk rock romance with Lotus spreadsheets, dot matrix printers and religious orders? You'll eat this up – I sure did.

-Tim Wu, Special Assistant to the President for Technology and Competition Policy, author of The Master Switch: The Rise and Fall of Information Empires

Captures the look and feel of the PC era. Cory Doctorow draws a portrait of a Silicon Valley and San Francisco before the tech bros showed up — a startup world driven as much by open source ideals as venture capital gold.

-John Markoff, Pulitzer-winning tech columnist for the New York Times and author of What the Doormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry

You won't put this book down – it's too much fun. I was there when it all began. Doctorow's characters and their story are real.

-Dan'l Lewin, CEO and President of the Computer History Museum

Hey look at this (permalink)


A Wayback Machine banner.

This day in history (permalink)

#20yrsago How the Interstates got their numbers https://www.fhwa.dot.gov/programadmin/Interstate.cfm

#20yrsago Classic Atari D&D game is now a Quake 3 level https://web.archive.org/web/20040412195156/http://www.ataritimes.com/features/q3_adventure.html

#20yrsago Shirky: Pro metadata will lose to folksonomy https://corante.com/many/folksonomies-controlled-vocabularies/

#20yrsago Microsoft anti-spyware violates spyware EULAs https://web.archive.org/web/20050111021046/http://weblog.infoworld.com/foster/2005/01/07.html#a200

#5yrsago After more than a decade, Cecil Castellucci and Jim Rugg’s YA classics The PLAIN Janes are back! https://memex.craphound.com/2020/01/07/after-more-than-a-decade-cecil-castellucci-and-jim-ruggs-ya-classics-the-plain-janes-are-back/

#5yrsago 1975 Disneyland Haunted Mansion Standard Operating Procedures manual https://archive.org/details/hauntedmansionmanual

#5yrsago Despite 50 state AGs’ antitrust investigations, Google stocks hit an all time high https://www.cnbc.com/2020/01/06/google-and-facebook-hit-all-time-highs-despite-antitrust-probes.html

#5yrsago AI, machine learning, and other frothy tech subjects remained overhyped in 2019 https://rodneybrooks.com/predictions-scorecard-2020-january-01/

#5yrsago The New Deal was partly motivated by a desire to kill the fake news epidemic of the Gilded Age https://x.com/matthewstoller/status/810158671170772992

#5yrsago Explaining the con that is private equity https://www.vox.com/the-goods/2020/1/6/21024740/private-equity-taylor-swift-toys-r-us-elizabeth-warren

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, holding a mic.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • Picks and Shovels: a sequel to "Red Team Blues," about the heroic era of the PC, Tor Books, February 2025

  • Enshittification: Why Everything Suddenly Got Worse and What to Do About It, Farrar, Straus, Giroux, October 2025

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2025


Colophon (permalink)

Today's top sources:

Currently writing:

  • Enshittification: a nonfiction book about platform decay for Farrar, Straus, Giroux. Status: second pass edit underway (readaloud)

  • A Little Brother short story about DIY insulin PLANNING

  • Picks and Shovels, a Martin Hench noir thriller about the heroic era of the PC. FORTHCOMING TOR BOOKS FEB 2025

Latest podcast: Daddy-Daughter Podcast 2024 https://craphound.com/overclocked/2024/12/17/daddy-daughter-podcast-2024/

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

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