Fool me twice, we don’t get fooled again.

“Oh come, now, you don’t mean to let on that you like it?”

The brush continued to move.

“Like it? Well, I don’t see why I oughtn’t to like it. Does a boy get a chance to whitewash a fence every day?”

That put the thing in a new light. Ben stopped nibbling his apple. Tom swept his brush daintily back and forth — stepped back to note the effect — added a touch here and there — criticised the effect again — Ben watching every move and getting more and more interested, more and more absorbed. Presently he said:

“Say, Tom, let me whitewash a little.”

– Mark Twain, The Adventures of Tom Sawyer

In 2003, a 19-year-old Harvard undergrad named Mark Zuckerberg had an idea: he’d create a website for Harvard students to nonconsensually rate the fuckability of their classmates. He called it Facemash.

Later that year, Zuckerberg changed the name of the site to The Facebook, and, in 2005, the site was renamed, simply, “Facebook.”

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