To save the news, ban surveillance ads: No publisher will ever beat ad-tech at spying, but no tech company will ever understand a publisher's content better than they do.
Governments around the worldâââAustralia, France, Brazil, and now Canada âhave fallen in love with the idea of creating a pseudo-copyright system that requires tech companies to pay license fees to news publishers when their users quote the news.
These governments start from the (correct) premise that a vigorous, independent news sector is vital to democracy, and the (likewise correct) premise that thereâs something fundamentally crooked in how the tech companies operate, and then draw the (alarmingly wrong) conclusion that the way to solve this is with a âsnippet taxâ (or, more charitably, a âremuneration rightâ).