Itâs hard to convey just how revolutionary Google Search was when it debuted in 1998. It blew rivalsâââfrom AskJeeves and Altavista to Yahooâââout of the water. It was so good, it was almost spooky, surfacing the best of the web with just a few clicks.
Today, Google owns the search market, controlling more than 90 percent of searches. Its worth hovers in the trillion-dollar range, and it employs some 180,000 people in offices all over the world. Almost every online journey we take starts with a Google search.
Once again, science fiction fandom shows us how to use the internet.
When it comes to the social internet, chances are that science fiction fans got there first. The first non-technical discussion forums on the internetâââancient mailing listsâââwere devoted to sf. The original high-traffic non-technical Usenet groups? Also sftnal. (This isnât always something to be proud ofâââlong before Donald Trumpâs dank meme army, before Gamergate, sfâs âRabid Puppiesâ and âSad Puppiesâ were figuring out how to combine pop culture, the internet and far-right conspiratorialism into a vicious harassment machine).
Long before Twitter createdâââand then destroyedâââa single, unified conversation that linked practitioners with the people who normally lived far downstream of their work, science fiction had created a single, unified âtown square.â
And decades before a mediocre billionaire uncaringly smashed that unified conversation into a million flinders, sf fans and writers were living through their own Anatevka moment.
Twitter users bemoaning the end of the âunified conversation,â I am here from your future to tell you what happens next.