Pluralistic: Kickstarting a book to end enshittification, because Amazon will not carry it (31 July 2023)


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Microincentives and Enshittification

How the Curse of Bigness wrecked Google Search.

A clip from a Jenga ad showing a dad knocking over the Jenga tower.

It’s hard to convey just how revolutionary Google Search was when it debuted in 1998. It blew rivals — from AskJeeves and Altavista to Yahoo — out of the water. It was so good, it was almost spooky, surfacing the best of the web with just a few clicks.

Today, Google owns the search market, controlling more than 90 percent of searches. Its worth hovers in the trillion-dollar range, and it employs some 180,000 people in offices all over the world. Almost every online journey we take starts with a Google search.

And here’s the thing: Google Search suuuuucks.

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Pluralistic: Autoenshittification (24 July 2023)


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Pluralistic: Hollywood is the single best example of mature labor power in America; On the Media on the enshittification (pt 1) (06 May 2023)


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Pluralistic: Podcasts are hearteningly enshittification resistant; Red Team Blues excerpt (27 Jan 2023)


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Pluralistic: Tiktok's enshittification (21 Jan 2023)


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Pluralistic: Expert agencies and elected legislatures (21 Nov 2024)


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Pluralistic: Forcing Google to spin off Chrome (and Android?) (19 Nov 2024)


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Pluralistic: Harpercollins wants authors to sign away AI training rights (18 Nov 2024)


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Pluralistic: Canada's ground-breaking, hamstrung repair and interop laws (15 Nov 2024)


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