It’s hard to convey just how revolutionary Google Search was when it debuted in 1998. It blew rivals — from AskJeeves and Altavista to Yahoo — out of the water. It was so good, it was almost spooky, surfacing the best of the web with just a few clicks.
Today, Google owns the search market, controlling more than 90 percent of searches. Its worth hovers in the trillion-dollar range, and it employs some 180,000 people in offices all over the world. Almost every online journey we take starts with a Google search.
California needs to burn. For millennia, First Nations people oversaw controlled burns in the forests they lived, played and worked in. These burns cleared out underbrush, saw off sick trees, and created canopy openings that admitted sunlight to help quicken new growth. The importance of fire to healthy renewal is testified to by the regional trees that can only reproduce through fire, including the state’s iconic giant redwood.
Centuries ago, European settlers dispossessed the state’s First Nations of their ancestral lands and banned “cultural burning,” declaring war on both indigenous people and fire. This was the start of a long period of firelessness, during which time ever-more-heroic measures have been deployed to keep fire at bay.
This is a vicious cycle: massive fire suppression efforts creates the illusion that people can safely live at the wildland–urban interface. Taken in by this illusion, more people move to this combustible zone. The presence of these people in the danger zone militates for more extreme fire-suppression, which makes the illusion all the more tempting. Yielding to temptation, more people move to the fire zone.