Pluralistic: No, Uber's (still) not profitable (09 August 2023)


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Pluralistic: Private equity plunderers want to buy Simon & Schuster (08 August 2023)


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Fool Me Twice We Don’t Get Fooled Again

There’s a crucial difference between federatable and federated.

A pair of fake screenshots, one from Threads, the other from Bluesky. The top one is from a verified account called “gwb1946” whose avatar is George W Bush’s flightsuit-clad crotch. The post reads, “There’s an old saying in Tennessee — I know it’s in Texas, probably in Tennessee — that says, fool me once, shame on — shame on you.” The second post is from an account whose handle is “Regimechange,” and whose userid is @missionaccomplished.failson. It reads “Fool me — you can’t get fooled again.”

“Are you on Bluesky?”

Friends, colleagues and strangers have emailed me to ask whether I’ve set up on the new, federatable social media incubated at Twitter and spun out, which many view as a viable Twitter successor.

“Are you on Threads?”

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Pluralistic: America's largest hospital chain has an algorithmic death panel (05 August 2023)


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Pluralistic: Fighting junk fees is "woke" (04 August 2023)


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Pluralistic: Cloudburst (03 August 2023)


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Pluralistic: Forcing your computer to rat you out (02 August 2023)


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Pluralistic: Kickstarting a book to end enshittification, because Amazon will not carry it (31 July 2023)


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Pluralistic: When the app tries to make you robo-scab (30 July 2023)


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Microincentives and Enshittification

How the Curse of Bigness wrecked Google Search.

A clip from a Jenga ad showing a dad knocking over the Jenga tower.

It’s hard to convey just how revolutionary Google Search was when it debuted in 1998. It blew rivals — from AskJeeves and Altavista to Yahoo — out of the water. It was so good, it was almost spooky, surfacing the best of the web with just a few clicks.

Today, Google owns the search market, controlling more than 90 percent of searches. Its worth hovers in the trillion-dollar range, and it employs some 180,000 people in offices all over the world. Almost every online journey we take starts with a Google search.

And here’s the thing: Google Search suuuuucks.

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