Pluralistic: The moral injury of having your work enshittified (25 Nov 2023)


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Pluralistic: Don't Be Evil (22 Nov 2023)


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Pluralistic: Podcasting "Microincentives and Enshittification" (24 Oct 2023)


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Pluralistic: How Google's trial secrecy lets it control the coverage; The Lost Cause prologue, part III (09 Oct 2023)


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Pluralistic: Google's enshittification memos (03 Oct 2023)


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Pluralistic: How unions won a 30% raise for every fast food worker in California (14 Sept 2023)


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Pluralistic: Saturday linkdump, part the sixth (09 Sept 2023)


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Pluralistic: Forcing your computer to rat you out (02 August 2023)


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Microincentives and Enshittification

How the Curse of Bigness wrecked Google Search.

A clip from a Jenga ad showing a dad knocking over the Jenga tower.

It’s hard to convey just how revolutionary Google Search was when it debuted in 1998. It blew rivals — from AskJeeves and Altavista to Yahoo — out of the water. It was so good, it was almost spooky, surfacing the best of the web with just a few clicks.

Today, Google owns the search market, controlling more than 90 percent of searches. Its worth hovers in the trillion-dollar range, and it employs some 180,000 people in offices all over the world. Almost every online journey we take starts with a Google search.

And here’s the thing: Google Search suuuuucks.

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Pluralistic: Autoenshittification (24 July 2023)


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