Pluralistic: Google's enshittification memos (03 Oct 2023)


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Pluralistic: How unions won a 30% raise for every fast food worker in California (14 Sept 2023)


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Pluralistic: Saturday linkdump, part the sixth (09 Sept 2023)


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Pluralistic: Forcing your computer to rat you out (02 August 2023)


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Microincentives and Enshittification

How the Curse of Bigness wrecked Google Search.

A clip from a Jenga ad showing a dad knocking over the Jenga tower.

It’s hard to convey just how revolutionary Google Search was when it debuted in 1998. It blew rivals — from AskJeeves and Altavista to Yahoo — out of the water. It was so good, it was almost spooky, surfacing the best of the web with just a few clicks.

Today, Google owns the search market, controlling more than 90 percent of searches. Its worth hovers in the trillion-dollar range, and it employs some 180,000 people in offices all over the world. Almost every online journey we take starts with a Google search.

And here’s the thing: Google Search suuuuucks.

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Pluralistic: Autoenshittification (24 July 2023)


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Pluralistic: Google makes millions on paid abortion disinformation (15 June 2023)


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Pluralistic: Ireland's privacy regulator is a gamekeeper-turned-poacher (15 May 2023)


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Google’s AI Hype Circle

We have to do Bard because everyone else is doing AI; everyone else is doing AI because we’re doing Bard.

An anatomical cutaway of a man’s head in cross-seciton. His brains have been replaced by a computer mainboard. In the center of the board is a virtuous circle diagram of three arrows pointing to one another. Each arrow features a flailing sillhoutted figured whose head has been replaced by the glaring red eye of HAL 9000 from Stanley Kubrick’s ‘2001: A Space Odyssey.’ In the center of the circle is the multicolored G Google logo.
Trevor Parscal/CC BY-SA 3.0; Cryteria/CC BY 3.0; modified

The thing is, there really is an important area of AI research for Google, namely, “How do we keep AI nonsense out of search results?”

Google’s search quality has been in steady decline for years. I blame the company’s own success. When you’ve got more than 90 percent of the market, you’re not gonna grow by attracting more customers — your growth can only come from getting a larger slice of the pie, at the expense of your customers, business users and advertisers.

Google’s product managers need that growth. For one thing, the company spends $45 billion every year to bribe companies like LG, Samsung, Motorola, LG and Apple to be their search default. That is to say, they’re spending enough to buy an entire Twitter, every single year, just to stay in the same place.

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Pluralistic: We should ban TikTok('s surveillance) (30 Mar 2023)


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